‘Tis the season to shop local

  • 24
  • May

Show your support this Small Business Saturday

December is an important month for Islington’s wide range of small businesses. There’s no better time to show our support and appreciation for local traders, who contribute so much to our communities.

Saturday 4 December is Small Business Saturday, a yearly national grassroots campaign dedicated to celebrating small businesses and encouraging everyone to support their favourite local traders.

In honour of the occasion, we’ve rounded up four reasons we should all shop local and support independent businesses:

It creates local jobs
Buying local can boost the job market in your area by producing a need for more workers.

It’s environmentally-friendly
Even though next-day delivery makes online shopping desirable, buying local is far more environmentally-friendly – especially if you walk or use public transport to get to the shops, reducing fuel use and pollution, and bring your own bag to cut down on plastic packaging.

It supports local people and entrepreneurs
By shopping local, you’re supporting entrepreneurs from the local area and helping their business to grow.

It preserves culture and identity
Local businesses help shape the identity of our high streets. By supporting local businesses, you can be a part of nurturing the vibrant and exciting identity of your community.

What you can do:

Order from smaller shops online
Large chains are not the only ones offering online ordering. If you can’t make it in person, have a look to see if your local toyshop, bookshop, florist or clothes boutique might be doing the same. Visit My Virtual Neighbourhood to find a shop near you that offers delivery.

Spread the word
It doesn’t take much to leave a positive review on Google or Facebook, ‘like’ a local business’s Facebook page or follow them on Instagram. Giving feedback and leaving positive comments on social media can really strengthen the reputation of a business.

Think ahead
If you are looking for a product that you can’t find in a shop nearby, consider asking whether it can be ordered.

Pay it forward
Purchase a gift card or a voucher and give it to a friend.

In Islington, we’re celebrating Small Business Saturday with a Christmas lights switch-on event at Finsbury Park and a festive fashion market, taking place on Fonthill Road 11am–6pm. The mayor of Islington will be switching on the Christmas Lights at 4.30 pm and there will be fun and games for all the family. Find out more about the festive fashion market and Finsbury Park lights switch-on.

The Christmas lights are sponsored by Islington Council and the Fonthill Road Fashion Market is funded by the Welcome Back Fund.

Even if you can’t make the event, you can still support local businesses from the comfort of your home. Islington council has set up an online directory of local traders who offer online shopping. For more details, visit the My Virtual Neighbourhood website.

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