IslingtonLife magazine advertising policy
1. About the magazine
IslingtonLife is Islington Council’s community-focused magazine. The magazine is produced quarterly with a print run of 114,000 copies delivered to every household in the borough as well as libraries, community centres, leisure centres, health centres and council buildings.
The magazine showcases the council’s work on its key strategic priorities primarily through residents’ stories in a friendly informal tone of voice. It is the largest direct communications channel from the council which is also promoted online with a digital version of the magazine and through our social channels.
To cover some of the procution cost and to promote the work of local businesses that benefits our communities we offer paid advertising space. This should be secondary to our own messages and should complement the magazine content.
2. What advertising we can include
2.1 All advertisers should pay the London Living Wage, this should be stipulated in the booking form along with the full Terms and Conditions for advertising.
2.2 We will only promote advertisers or organisations that will have a likely positive impact to the lives of our residents or for the wellbeing of our borough.
3. What advertising we can’t include
3.1 All advertising agreements must fall within the guidelines and rules laid out by:
a) Recommended code of practice for local authority publicity
b) Marketing and advertising: the law: Regulations that affect advertising
3.2 The following categories of advertisements will not be accepted:
a) Alcohol, tobacco, or drug-related products.
b) Political advertisements or promotions for political parties.
c) Pornographic or adult content.
d) Gambling or betting services.
e) Products or services that promote discrimination or hate speech.
f) Advertisements promoting pyramid schemes, fraudulent activities, or any illegal practices.
3.3 The Council will not accept advertising:
a) that infringes on any intellectual property rights of a third party;
b) that is political, inflammatory or controversial;
c) where there are claims or representations in violation of advertising or consumer protection laws;
d) where there are potential breaches of the guidelines set by the Advertising Standards Authority;
f) where the advertisement may result in the Council being brought into disrepute or subject to prosecution;
g) that does not comply with current advertising law or incites, provokes or condones breaches of any law in England and Wales;
h) that does not comply with the minimum requirements of WCAG 2.1 accessibility standards;
4. Organisations we cannot accept advertising from
4.1 The Council will not accept advertising from organisations who:
a) have placed a bid in response to a tender issued by the Council and the arrangements may be viewed as an endorsement of that bid;
b) are in dispute with the Council or where there is legal action anticipated or live;
c) do not, or do not agree to, pay its employees the London Living Wage;
d) have breached the Equality Act 2010;
e) manufacture or endorse weapons, illegal drugs or products;
f) manufacture or endorse tobacco and related products (such as vaping);
g) offer gambling or betting products or services;
h) carry out or are associated with any practices that go against any of the Council’s policies or objectives;
5. How much advertising we can include
5.1 Advertising should not exceed 25% (6 pages) of the magazine.
5.2 This excludes any cover wraps or supplements (presented as advertorial content) that are included. Anything over this amount will not to be considered and additional pages will need to be added – this will need to be reviewed as will incur further print costs.
6. Conflict of Interest
6.1 Any individual or organisation must declare in advance of an advertisement being placed, if they have a matter relating to them being considered by the Council or if the organisation or individual is subject to regulation or inspection by the Council. If such a conflict is not declared, the Council reserve the right to remove the advertisement immediately without any refund of fees paid.
7. Advertising Terms and Conditions
7.1 The organisation must agree to the terms and conditions before an advertisement is placed.